January 22, 2010
Paper # 4
Nido Expose Explore Experience TV Commercial: Let them grow. Let them go.
Often we see more and more advertisement. This advertisement shows different techniques and styles used as an effective tool to inform and persuade target audience -hey! we're here. Usually, see on television, on newspaper and even on the Internet.
Drama, humor, statistics, comparisons, testimonials, endorsement and emotional appeal are the styles found in advertisement that works by changing your attitudes logically or emotionally , as audience reacts for a particular advertising techniques.
In this article, I just want to site emotional appeal as the most powerful example used all over the place of marketing and advertisement. Emotional appeal is the most difficult technique to use but the most effective when used properly, as discussed in our advertisement and public relation class yesterday. I don't find it as it will convey about accuracy, because I believe the core of emotional appeal is about selling.
Then, I started to ponder and search for a good example commercial in Philippine context that will serve as one of the emotional appeal advertisement. How about the “ Nido Milk Expose, Experience Explore TV commercial: Let them grow. Let them go. In this commercial , you can see that they let kids be as kids, has new sight apart from those stereotypical commercial of kids, trying to challenge or compete mature role. Really adorable ( cute) commercial with admirable values. The said commercial has balance thought of emotion combined by its talent. It also provides a catchy copy for the recall memory of the end user. The commercial also sight a product that provides and help kids to act properly, to have a good manner indeed. There is also this scene showing funny moments but touching and realization goes like playing with your friends in a rain so wet is much worthy and fun than playing alone with your break game, psp or personal computer. It shows that children are naturally curious about their environment. Making experiences own their own as they love to try new things. Nido is much as a giver as they gave health to children to be protected to disease so they can enjoy life.
Let them grow. Let them go as the tag line of Nido Milk TV commercial tends to give best message that will always linger in our mind and in our hearts -it is through experience that we learn best. Not just listening or being able to pay attention has involvement; it is where kids render an active participation in learning process.
Before ending this I just want to add one line that touches me most and give me a way to think as the little boy uttered “ sorry na” ( begging for forgiveness) because of his mistakes. Now, I know why my mother chose Nido milk for us. I am glad.=)
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