Sunday, January 4, 2009

Social Information Processing Theory




Joseph Walther come up with this theory called Social Information Processing Theory because he believes that relationships grow only to the extent that parties first gain information about each other and use that information to form ' interpersonal impressions of who they are.




It focuses on the first link of the chain- the personal information available through CMC and its effect on the composite mental image of the other that each one creates.




Interpersonal Information-Impression Formation-Relationship Development.

He included that nonverbal cues are filtered out of the interpersonal information that send and received through CMC. Physical context, facial expression, tone of voice, interpersonal distance, body position, appearance, gestures, touch, and smell are all missing.
Walther highlights two features of CMC that provide a rationale for SIP theory.
VERVAL cues
CMC users can create fully formed impression of others based solely on the linguistic content of computer-mediated messeges. For example, your texting with a weird anonymous over the phone,then he/she talked about green jokes, since this anonymous gave taht hint , you'll conclude that this anopnymous is king of hot and torid., based alone on what he/ she talked about.
2. Extended time
This must be no reason to believe that CMC relationships will be weaker or more fragile than those developed with the benefit of nonverbal cues because the exchange of social information in through CMC is much slower than it is face-to-face, so impression are formed at a reduced rate.It would be also refer to the length of time that communicators would need before they can send or received messages.

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